Montefiore Investment, the French specialist in investments in small and mid-sized service companies, announces its investment in the outdoor hotel group Ciela Village, with the aim of consolidating its position on the French market and creating a leading player.
Founded in 2015 by Thierry Bouchard, Ciela Village is a family-run group specialising in outdoor holidays in 4 and 5-star campsites. The group’s 7 establishments (Les Marsouins, La Farigoulette, Le Pommier, Terra Verdon, Atlantica, Les Fontaines and les 2 Soleils) are spread across the country and are positioned in a top segment with a high quality of service.
On the occasion of the transaction and as part of its national market development strategy, Ciela Village is acquiring the Koawa Vacances group of campsites, founded in 2018 by Eric Viriot, Carole Viriot and Jean Labro. The integration of Koawa Vacances’ 17 sites, located in attractive and complementary tourist areas, gives Ciela Village a total of 24 sites and 5,200 pitches, with a turnover of €40 million. BlackRock and 123 IM, which have backed Ciela Village since 2020 and Koawa Vacances since 2018 respectively, will continue to finance the group in this new phase of its development.
With its multi-sector expertise and ability to build strong partnerships with management teams, Montefiore Investment was chosen for its proven track record in transforming regional SMEs into European leaders in the tourism sector. Established in 2005, Montefiore Investment has distinguished itself by supporting success stories such as B&B Hotels and European Camping Group (formerly Homair Vacances).
We are proud to support Ciela Village and put our expertise at the service of its development. Our teams were convinced by the group’s potential and its family DNA, which is in line with Montefiore’s values. We are fully committed to supporting Ciela Village’s dynamic growth to make it a key player in the tourism sector,’ said Téodora Alavoidov, Managing Director of Montefiore Investment.
The signing of this important agreement marks a new stage in our development strategy. It has been made possible thanks to the support of Montefiore Investment, an experienced investor with many years of experience in the open-air hotel sector and, more generally, in the French tourism industry,’ said Thierry Bouchard, Chairman of Ciela Village.
About Montefiore Investment
Created in 2005, Montefiore Investment is the reference Private Equity firm dedicated to service SMEs and mid-market companies. With a team of 50 employees, and relying on its sector expertise and know-how, the company successfully supports companies in their growth and development projects. Montefiore Investment has demonstrated its ability to transform SMEs and midcap companies into true European champions. Its performance has enabled it to establish itself as a key player in mid-market private equity. Based in Paris and Milan, Montefiore Investment currently manages €5 billion of equity and invests ticket sizes ranging from €20 million to €200 million in order to finance sustainable and profitable growth for its portfolio companies. Since 2021, Montefiore has also been a shareholder and strategic partner of Starquest, a management company dedicated to investments in innovative companies with a strong environmental impact (GreenTech).
