{"id":9783,"date":"2017-01-25T08:19:52","date_gmt":"2017-01-25T08:19:52","guid":{"rendered":"https:\/\/montefiore.eu\/ca-plane-pour-misterfly\/"},"modified":"2017-01-25T08:19:52","modified_gmt":"2017-01-25T08:19:52","slug":"ca-plane-pour-misterfly","status":"publish","type":"post","link":"https:\/\/montefiore.eu\/en\/ca-plane-pour-misterfly\/","title":{"rendered":"Ca plane pour MisterFly"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”50px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”1px” column_border_color=”rgba(0,0,0,0.13)” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”7338″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” img_link_target=”_blank” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” img_link=”\/wp-content\/uploads\/2023\/02\/2017-01-25-Ca-plane-pour-MisterFly.pdf”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”norm”]L’interview de Nicolas Brumelot, co-fondateur de l’agence en ligne<\/strong><\/p>\n

R\u00e9dig\u00e9 par Pierre CORONAS le Mercredi 25 Janvier 2017 Officiellement lanc\u00e9 en septembre 2015, MisterFly vient de boucler son premier exercice complet en 2016. L’agence de voyages en ligne r\u00e9alise un volume d’affaires de 111 millions d’euros. C’est mieux que les objectifs fix\u00e9s en d\u00e9but d’ann\u00e9e. Et elle est ambitieuse pour l’avenir, comme nous l’explique Nicolas Brumelot, son co-fondateur. Nicolas Brumelot a fond\u00e9 MisterFly avec Carlos da Silva en septembre 2015.<\/p>\n

Quel bilan tirez-vous de la premi\u00e8re ann\u00e9e d’exercice de MisterFly?<\/strong><\/p>\n

Nicolas Brumelot : Nous sommes satisfaits car nous nous \u00e9tions fix\u00e9 comme objectif symbolique d’atteindre un volume d’affaires (VA) de 100 millions d’euros et nous l’avons rempli avec un VA de 111 millions d’euros en 2016.La croissance de MisterFly est tir\u00e9e par le BtoB avec l’ensemble des contrats que nous avons sign\u00e9s, et par le BtoC, au travers notamment de notre collaboration avec Vente-Priv\u00e9e, notre principal partenaire, qui partage notre moteur de vols et bient\u00f4t \u00e9galement notre moteur d’h\u00f4tels, mis en place avec HResa.En 2016, nous avons aussi grandi \u00e0 l’international avec l’ouverture de notre filiale en Espagne au cours du deuxi\u00e8me semestre. Elle a repr\u00e9sent\u00e9 un VA de 300 000 euros environ. Mais nous sommes beaucoup plus ambitieux pour 2017. Pendant l’ann\u00e9e \u00e0 venir, nous allons proc\u00e9der \u00e0 4 autres ouvertures de march\u00e9s \u00e0 l’international : le Benelux, l’Allemagne, l’Italie et la Suisse, toujours en partenariat avec Vente-Priv\u00e9e ou ses filiales locales pour la partie BtoC. Nous avons \u00e9galement des ambitions en BtoB sur au moins 2 de ces 4 nouveaux march\u00e9s.<\/p>\n

Quelle est la part du BtoB dans vos activit\u00e9s?<\/strong><\/p>\n

N.B. : Le BtoB repr\u00e9sente 35% de notre activit\u00e9. Une part qui reste stable sur l’ensemble de l’ann\u00e9e, ce qui montre que notre croissance est globale. Nous avons pour ambition de d\u00e9velopper d\u00e9sormais en BtoB nos mod\u00e8les de packages mis en place avec Vente-Priv\u00e9e sur le BtoC. Ce sont principalement des city-breaks.Pour nous, il est important de servir tout le monde, d’apporter de la valeur \u00e0 l’ensemble des canaux. Nous aimerions que tous nos segments d’activit\u00e9s progressent. Sans objectif particulier en termes de r\u00e9partition entre le BtoC et le BtoB.<\/p>\n

Comment les professionnels du tourisme fran\u00e7ais ont-ils accueilli votre offre BtoB?<\/strong><\/p>\n

N.B. : Plut\u00f4t bien. Nos partenaires distributeurs semblent satisfaits de notre offre et la confiance qu’ils nous t\u00e9moignent est bonne.Pour autant, nous comptons poursuivre nos efforts pour toucher une part encore plus importante du march\u00e9 fran\u00e7ais.<\/p>\n

Quelle est l’importance de la transparence des tarifs affich\u00e9s dans votre strat\u00e9gie et votre r\u00e9ussite?<\/strong><\/p>\n

N.B : La transparence des prix est au c\u0153ur de notre strat\u00e9gie depuis le d\u00e9but. C’est r\u00e9solument dans l’ADN de MisterFly.Nous avons analys\u00e9 le march\u00e9 et avons choisi de miser sur la comp\u00e9titivit\u00e9 de notre offre tout en restant loyaux envers le client. Nous ne faisons pas de contorsions et ne le trompons pas. C’est, entre autres, pour cela que nous avons pu nouer un partenariat durable avec Vente-Priv\u00e9e. Pour les clients qui viennent chez nous et deviennent fid\u00e8les \u00e0 MisterFly, cette transparence des prix est l’un des principaux arguments. Ils veulent payer le prix qui est affich\u00e9. C’est notre r\u00f4le de leur offrir cette assurance. Et c’est \u00e9galement le cas vis-\u00e0-vis de nos fournisseurs.<\/p>\n

Avez-vous des projets de croissance externe pour MisterFly?<\/strong><\/p>\n

N.B. : Nous regardons effectivement les possibilit\u00e9s dans diff\u00e9rents domaines car nous avons r\u00e9cemment lev\u00e9 pas mal d’argent aupr\u00e8s de Montefiore Investment et Vente-Priv\u00e9e.Cela concerne des produits, des technologies ou des services que nous n’avons pas actuellement et que nous souhaiterions pouvoir int\u00e9grer. Nous sommes donc \u00e0 l’\u00e9coute, oui. Mais pas sur le vol qui est notre c\u0153ur de m\u00e9tier. Plut\u00f4t sur des activit\u00e9s et des lignes de produits compl\u00e9mentaires.[\/vc_column_text][divider line_type=”No Line” custom_height=”20″][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”none” text=”VERSION PDF” url=”\/wp-content\/uploads\/2023\/02\/2017-01-25-Ca-plane-pour-MisterFly.pdf”][divider line_type=”No Line” custom_height=”20″][vc_raw_html el_class=”previousbutton”]JTNDYSUyMGNsYXNzJTNEJTIydW5kZXJsaW5lLWFuaW0lMjIlMjBocmVmJTNEJTIyJTJGYWN0dWFsaXRlcyUyMiUzRSUyMFJldG91ciUyMGF1eCUyMGFjdHVhbGl0JUMzJUE5cyUyMCUzQyUyRmElM0U=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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